Whether you are a newcomer, or an experienced marketer, you need to pay attention to building your list. There are plenty of ways to do it, so long as you start from having great content on yur site.

These are the top 5 tips that I have found work every time for me, and they will for you too.

This is a no-brainier, but sadly few people make the most of it. If you have a 100 page website, you should have 100 newsletter subscribe boxes on your website.

How? Well you can integrate a subscribe box just about anywhere on a website or add a pop up window (still very effective.) What about just before an article starts, in the middle of an article or even at the end of the article?

This works well if the free offer is something that will help or be useful to the visitor. The best way is to create one yourself and not offer something you have reprint rights to with 500 other people.

You want it to be unique, and to complement your newsletters topics so you could adapt something from PLR or offer back issues of your newsletter.

A great way to get lots of new subscribers for your e-zine without spending a penny on advertising is to create an e-book as a free product. Offer it to visitors to the site, or to other website owners in your niche with reprint rights to the product so they can sell your product while making 100% commission in the process.

I prefer the reprint right route because people are more likely to read and value a book they have paid for. It’s important that you protect your product by ensuring your e-book is in .pdf format so it can’t be changed and that your details appear all the way through it.

Find a group of publishers in your market, let them know you created a new e-book with a sales letter that they can use and plug straight into their website. Give them a mailing promotion to use and tell them they can have the book for free, and that they can either sell the book or give the book to their customers as a bonus.

Audio interviews are a great idea to get more subscribers in non internet marketing circles. Interviewing experts over the phone and recording it will get your newsletter splashed all over the Internet.

Do you know how to find experts in any field almost instantly? Go to the top article directories, such as submityourarticle.com, then look for your particular niche in the relevant category.

Contact the most popular writers and get in touch to say you want to interview them as your subscribers would be really interested in their information.

Most will do this without charging you a penny for a good plug for their product or website and, once you have these interviews, tell all the publishers you’ve been in contact with from tip 3 that you have this great set of MP3 interviews you want to offer them for free to their lists.

Then you setup a page on your website with the download link to these mp3’s and put a subscribe form near them for your newsletter. You will be surprised how many people will sign up after they listen to your interviews, but DO NOT make them sign up for your newsletter before they get do so – it only puts people off.

Sometimes people are hesitant to give any sort of information away over the Internet, especially their email address even if what you are offering is free. But if you allow people to read your back issues without having to sign up for your newsletter, this will show them what type of content you write and will make them want to join.

Make sure you tell them on the website that newsletter subscribers get each issue a month before it is published on the website for non subscribers and if the information is especially time sensitive they will definitely want to subscribe.

It doesn’t matter if you are running a membership or a sales site because I have successfully tried and tested all these tips. If you are serious about building your list then these tips are the ones to try first.

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Neil Stafford is Editor and Publisher of the Internet Marketing Review the UK’s longest running PRINTED Internet Marketing Newsletter. ‘Test drive’ the Newsletter for FREE – Visit this special web page for more information: http://www.internetmarketingreview.com/2months/

A company senior executive readily proclaimed that he didn’t know anything about Internet marketing and then he discovered that his company had an unauthorized company blog.

How could that be? He didn’t know, but his company had no Internet policy for his employees.

The unauthorized blog was not on the company’s Web site, but instead was a hosted WordPress.com blog with his company’s name. The blog itself couldn’t actually be read because it was password protected, which means whoever was writing it was only allowing specific people to read the contents.

It’s important to realize that anyone can choose any name for a blog on a hosted site. There’s no gatekeeper saying: Do you have a legitimate right to call your blog by your employer’s company name?

RED LIGHT FLASHING: Let this be a warning for all senior company execs who have chosen not to know about social media and blogging. Your employees may be writing about you in your company name without your knowledge.

IMMEDIATE SOLUTION: One, start learning about social media and blogging ASAP. Either read everything you can on the subject right now, or hire a company to get you up to speed quickly.

Two, immediately set in place a company Internet policy. This does NOT take months to write. It’s really rather simple – once you yourself understand how such social networks as Twitter Facebook, and YouTube as well as blogging work on the Internet.

A basic company Internet policy should make it very clear what an employee is and is not allowed to do online — both on and off company time.

The purpose of the company Internet policy is to protect the reputation of the company and control use of the Internet on company time.

This is an area of law that is still being developed, so it’s a good idea to consult with an attorney as to how to treat these issues in your employee manual:

- What limitations on accessing the Internet for personal reasons during work hours can you set on employees?

- Do you have the right to stop employees talking about their jobs online?

- What obligations to alert you to negative publicity found online about the company can you impose on employees?

Although these areas of law are not yet well-defined, this is no reason to not have any policy. Better to have a basic policy rather than give your employees no standards and then be surprised when someone’s online behavior bites into your company’s reputation.

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose power marketing website is http://www.MillerMosaicLLC.com . If you liked this article, you’ll love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” ‘ grab your report now from http://www.TeachMeInternetBusiness.com