If you have owned your business for a long time or for a short time, you have probably tried every single trick and tactic in the book as far as marketing goes. Frankly, I believe there is a right way and an easy way and a wrong way and a hard way. I don’t know about you, but I would rather NOT do tings the wrong way or the hard way. Not saying that marketing is simple because it’s not. But if you can figure out certain techniques to use for your specific industry, you could be making a killing right now.

Are you making a killing or are you struggling? If you are struggling then you probably have tried something like email marketing! I know this is an old school technique, but for most of us, email marketing does not work. Not only doesn’t it work, but it’s a lot OF work to do. The most strenuous aspect about email marketing is that most of the time you have to “trick” your customers. Tricking your could-be customers and leads is NOT good. In fact, a lot of people try this only to realize that not everyone wants to be marketed!

If you try something like personalized direct mail, this is actually a proven way to catch people’s attention, get them interested in what you are saying – and it doesn’t involve being called a spammer. I’ve had this happen on lots of occasions with legit customers and leads. They don’t order from you in awhile, forget who you are, you email them through a program and all the sudden you are a spammer! Also, email marketing as far as personalization go, takes a lot of time to do. It’s especially hard if you aren’t good with html codes and all of that stuff.

Don’t get me wrong there are programs out there you can use that do make it easier, but it still takes a ton of time away from something else you could be doing! Whereas with businesses that offer direct mail services, variable data printing, cross sell marketing, personalized printing and one to one printing they do ALL the work for you. All you have to do is give them what you want the letter or piece of mail to say, add in a few custom touches like logos, letterheads, slogans or business name, change fonts, and colors and your done. Actually this way is a lot more fun.

You can create a beautiful piece of mail that is actually going to create pizazz, capture people’s attention, and something that will make them WANT to contact you, without actually doing the whole thing yourself! You could just as well buy your own professional grade printer and paper, and do all this work yourself, but why?!? You would have to spend a lot of money each month on ink and paper, and professional grade printers are NOT inexpensive. On top of that, it goes back to time. Don’t waste the time you have! Use it wisely with things you really NEED to work on! Very useful, very efficient and it works!

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http://www.WilenDirect.com , a leader in commercial printing, personalized direct mail, variable data printing and one to one printing.

Have you given away a product or service lately? If you are finding that your

joint venture business

is slowing, stagnant, or simply not growing, you may discover a boost in sales with giveaway promotions.

Customers like to get things for free, but they also appreciate value. Including giveaways in your joint venture marketing can go a long way in attracting new customers. Simply using the word “free” attracts potential customers to your joint venture. Giving away free or promotional products could be the way to increase sales and increase your customer base.

Here are just a few methods that giveaways can help you:

Sample It For Free

The Video Professor is a great example of the “try my product” marketing. John W. Scherer is so confident that his computer software tutorials will work for anyone that he will send a new customer a tutorial for free. By doing so, he predicts that the customer will come back to purchase other tutorials for all their software training needs. His business has grown so much over the last 10 years that Video Professor now holds 80% of the software tutorial market share, thanks to giveaway promotions.

Buy 1, Get 1 Free

You can fill in the blank. You could offer a promotion where a customer buys 1 and gets 1 free, or maybe buys 3 and gets 1 free. The added value you provide to your customers with this type of free giveaway promotion creates loyalty and respect for your products or services. Would you rather buy a daily coffee at full price every time, or would you choose to frequent the coffee kiosk that offers a free latte after you purchase 10? That one free coffee drink can build a large and loyal customer base.

Build a Mailing List

Marketing is your joint venture’s lifeline to continued success. If you plan on marketing your products or services through mailing lists or email lists, you can build a substantial database through giveaways. Do a promotion where you give a sample of your JV product in exchange for a contact. Those who are interested in your type of products will sign up, providing you with a focused target market list.

Giveaway Products That Advertise Your Product

Have you ever been given a free pen or t-shirt? Trade shows, expos, conventions, and any other type of meeting place is a great way to market your joint venture products or service through printed materials like t-shirts, pens, refrigerator magnets, coffee cups, etc. By giving away promotional materials, you get the word out about your JV brand and provide potential customers a way to contact you.

You and your JV partner have worked hard to get your creative niche product onto the market. Sometimes simple advertising isn’t all you need to get customer to discover your product. Try giveaway promotions. Your joint venture business will get attention and the benefit of returning customers will far outweigh the cost of free promotional items.

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Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Join his Joint Venture Marketing Wealth Report at http://www.christianfea.com/joint-venture-wealth-report/?a=3