Have you given away a product or service lately? If you are finding that your

joint venture business

is slowing, stagnant, or simply not growing, you may discover a boost in sales with giveaway promotions.

Customers like to get things for free, but they also appreciate value. Including giveaways in your joint venture marketing can go a long way in attracting new customers. Simply using the word “free” attracts potential customers to your joint venture. Giving away free or promotional products could be the way to increase sales and increase your customer base.

Here are just a few methods that giveaways can help you:

Sample It For Free

The Video Professor is a great example of the “try my product” marketing. John W. Scherer is so confident that his computer software tutorials will work for anyone that he will send a new customer a tutorial for free. By doing so, he predicts that the customer will come back to purchase other tutorials for all their software training needs. His business has grown so much over the last 10 years that Video Professor now holds 80% of the software tutorial market share, thanks to giveaway promotions.

Buy 1, Get 1 Free

You can fill in the blank. You could offer a promotion where a customer buys 1 and gets 1 free, or maybe buys 3 and gets 1 free. The added value you provide to your customers with this type of free giveaway promotion creates loyalty and respect for your products or services. Would you rather buy a daily coffee at full price every time, or would you choose to frequent the coffee kiosk that offers a free latte after you purchase 10? That one free coffee drink can build a large and loyal customer base.

Build a Mailing List

Marketing is your joint venture’s lifeline to continued success. If you plan on marketing your products or services through mailing lists or email lists, you can build a substantial database through giveaways. Do a promotion where you give a sample of your JV product in exchange for a contact. Those who are interested in your type of products will sign up, providing you with a focused target market list.

Giveaway Products That Advertise Your Product

Have you ever been given a free pen or t-shirt? Trade shows, expos, conventions, and any other type of meeting place is a great way to market your joint venture products or service through printed materials like t-shirts, pens, refrigerator magnets, coffee cups, etc. By giving away promotional materials, you get the word out about your JV brand and provide potential customers a way to contact you.

You and your JV partner have worked hard to get your creative niche product onto the market. Sometimes simple advertising isn’t all you need to get customer to discover your product. Try giveaway promotions. Your joint venture business will get attention and the benefit of returning customers will far outweigh the cost of free promotional items.

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Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Join his Joint Venture Marketing Wealth Report at http://www.christianfea.com/joint-venture-wealth-report/?a=3

Many small businesses are looking for an advantage to help them weather the storm and avoid losses. That’s why companies are focusing on increasing sales.

Typically a recession drives small businesses to evaluate, re-design and refine their product offerings and marketing processes as they focus on cash flow, costs, customer retention and survival.

There has been an upsurge in Internet and email marketing, yet many top decision-makers in businesses nationwide and even globally still rely on traditional marketing tactics such as direct mail when positioning products, developing media strategies.

In the past, some people predicted email and online marketing would put an end to direct mail. The Winterberry Group estimated that direct mail spending would be at around $65 billion in 2009.

What is happening now is called “

integrated marketing

” where traditional direct mail, and television or radio advertising is integrated with online advertising, resulting in even better results and bigger revenues.

It is essential for business marketers to research and learn how to be innovative, send the right message to the right person, and create new opportunities for increasing their revenues despite the economic climate.

According to the U.S. A survey entitled the Postal Service’s Household Diary study was released in August 2009 and stated advertising mail spending was at $59.7 billion in the year 2008, accounting for 22 percent of all advertising spending and ranked only below television, while overall households received 99.about 6 billion pieces of advertising mail in 2008.

This is why small businesses need to learn learn insightful direct mail information about understanding list opportunities, improving mail delivery and reducing postage costs, including:

Direct mail is all about the numbers, benefits and expectations. learn how to design a business marketing plan that will turn expectations into revenues. You also need to write compelling copy targeting recipients and maximizing responses. Marketers can use offers and a call-to-action to increase conversion rates and return on investment. You MUST test and track direct mail successes for increasingly effective campaigns. -Identify the right prospects. Enrich your customer base for better results, and learn how analytics can help target prospects most likely to do business with you. Any smart marketer can choose from more than 40,000 available lists to get the best response rate. More importantly, learn how to maximize on-time mail delivery through effective address hygiene. You can
identify the “money wasters” in your mailing lists. Taking advantage of postage discounts for mailings is important, and you should learn how to use drop shipping to enhance delivery and cut costs. One last tip – your mail can be tracked through the mail stream with the USPS’s Intelligent Mail Bar Code™.

If you research online, you will learn the answers to the above pointers, you will know how to get new customers, increase your return on investment(ROI)and create compelling direct mail that drives customers.

Check out any one of the direct mail and marketing trade organizations like the Direct Marketing Association.(DMA) They provide a range of current research and resources relating to every aspect of direct marketing, including books, research and other useful resources.

There are also many localized marketers that have set up direct mail crash courses so you can learn more.

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Modern Postcard is a full-service direct marketing provider of postcard products and direct mail services. With more than 25 years of experience, Modern Postcard manages all operations in-house from its 75,000 square foot, state-of-the-art facility. Go to: http://www.modernpostcard.com/seminar